Early Bird Extension
By Media Team on 10/04/2020
Due to the COVID-19 pandemic, Shrewsbury Town feel it is only right to extend the early bird offer by a further month to allow fans a better opportunity to secure their seat for next season.
Brian Caldwell spoke this morning and emphasised how vital season tickets sales have become to help support the club at this difficult time with no other source of income available.
"We've always had it in our heads that we would probably need to extend the deadline as there's been no clarification what's happening going forward," said Brian. "I've had a number of emails from supporters who want to renew but obviously aren't in a position because of the current climate.
Early Bird offer
"We've left it as late as we possibly could because we have sold around 250 in the last 10 days and it is our only income stream just now. If you can renew your ticket then please do as soon as possible because we really appreciate everyone who has committed to a season ticket so far as it really helps our cash flow going forward as we're very behind from what we were at this time last year.
"The early bird offer is designed to be a really cheap offer, I think it works out at around £13.69 a game for an adult ticket instead of £20 which is a really good deal and is cost-effective but it's also benefiting you as well with a guaranteed seat for all the cup matches we have experienced over the past few years with Premier League sides such as Liverpool, Man United, Chelsea, Wolves and West Ham all coming to the Meadow."
Brian mentioned the significant impact COVID-19 has had on season ticket sales. "The knock-on effect has been massive, we're roughly about £150,000 down, perhaps more, on where we were this time last year on sales. This would normally be our busiest time where everyone renews just before the deadline."
Some fans have expressed their reluctance to buy tickets in this current climate with fears over the uncertainty of next season. However, Brian feels this won't have a knock-on effect going into the 2020/21 season.
"There's been no discussion about shortening next season to be honest with you, I've heard people online talk about playing everyone once but I can't ever see that happening. I think we need to start the new season in full, whether that has an impact on the cup competitions, I'm not sure that's just my best guess. The fact we're trying to complete this season, I can't see that then affecting all the games next season, so as far as I would stress it's business as usual."
The club would like to thank everyone that has already purchased a season ticket for next season. You are the lifeblood of this club and we appreciate your loyalty during this difficult time.